Two hair care essentials that cleanse, nourish and moisturize your hair.
Haircare, Reimagined
for Curls and Coils
At ROO, we believe that great haircare doesn’t have to be complicated. Rooted in science and powered by nature, our formulas are designed to hydrate, strengthen, and nourish textured hair - without unnecessary fillers or harsh additives. With clean, multitasking ingredients that support the health of curly and coily hair, ROO makes it easy to care for your hair and feel good doing it!
Clean, effective, and informed by science.
Formulated with science-backed ingredients known to support hair and scalp health. ROO is paraben, sulfate, mineral oil, phthalate, paraffin, propylene and formaldehyde free.
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