ROO started off as an idea in 2020 and I am so happy to see it become a reality. After my big chop, I switched between hair-care brands regularly, never finding the openness about ingredients I was looking for. This inspired me to create ROO, a brand committed to science-backed ingredients and transparency. ROO takes on a holistic approach to textured haircare, prioritizing natural and effective ingredients to nourish, hydrate, and strengthen your curls and coils while minimizing potential harm to your health. When I say ROO is for YOU, I mean it. I hope that our products will become a staple in your routine and that your hair will flourish and thrive using ROO!