What’s Inside Matters
At ROO, every ingredient we use is chosen with purpose. Our formulas blend gentle science with nature’s most nourishing elements to support the health of your hair and scalp, without compromising on feel, performance, or safety.
We’re here to make products you trust. That’s why we focus on ingredients that do what they say they do: hydrate, strengthen, soothe, and protect without unnecessary fillers or harsh additives.
Our Ingredients Philosophy
We lean into plant-based actives, vitamins, and lightweight oils that are proven to support coily and curly hair. And we keep it simple. No fluff. No mystery. Just a thoughtful blend of ingredients your hair will actually love.
But we know that for many people, reading an ingredient label can still feel like decoding a science experiment. That’s why we’ve made it easy for you to learn exactly what’s inside and why.
On every product page, you’ll find an interactive ingredients list - click any ingredient to discover its purpose, benefits, and why we chose it. Because transparency isn’t a trend - it’s a promise.
A Closer Look
Moisturizing Shampoo
Powered by botanical waters like lavender, rosemary, and ginseng, our shampoo gently cleanses while restoring moisture and balance. Strengthening rice protein works alongside hemp seed oil and guar gum to soften and smooth. It's light, non-stripping, and crafted to maintain your scalp’s natural harmony.
Hydrating Conditioner
Infused with aloe, jojoba, argan oil, and Panax ginseng, this conditioner melts into strands to deeply hydrate and detangle. Hydrolyzed rice protein strengthens from within, while sage and ginkgo extracts support a healthy scalp environment. Your curls will feel nourished, defined, and easier to manage, every time.
Clean, with Intention
We don’t use ingredients that don’t serve you. Our formulas are free of unnecessary sulfates, parabens, mineral oils, and more, not because we want to scare you, but because we believe in making better choices. ROO is about care, not compromise.